Ads that are not relevant to your site content will not get clicked. If your website is about fashion, then running ads for weight loss products is not going to work very well!
Running advertisements with little or no relation to your site will turn off potential readers and may even hurt your revenue slightly as people will avoid clicking on the advertisement if it seems irrelevant.
It is important to make sure that your advertising budget is spent effectively so that you do not waste money by paying to run random advertisements.
There are several ways to ensure that your ads are related to your site’s content. You can:
Use Relevant Keywords
When optimizing your site for ad relevance, start with using relevant keywords in your content. Make sure to use these keywords in a natural way that makes sense to you as a writer and entrepreneur.
For example, if your website is about how to bake the best oatmeal cookies, then using the keyword “oasten” would not make much sense. However, if your article was titled “The Best Oatmeal Cookies” than it making more sense to include this term.
By including appropriate keywords, you create an opportunity for your audience to find you via search engines. This helps promote engagement and SEO!
Use ad-triggering keywords in your pages’ meta-tags
A meta-tag is a specific piece of information within an HTML document that defines something about the page. Most web pages have at least one meta-tag, with most sites having several.
The two main types are index tags and keyword tags. Index tags like “Title” or “Description” describe what content someone would find when they click on your website (think of it as your site’s “About” page). Keyword tags are usually keywords and descriptions for the actual webpage you want to show people when they type those keywords into a search engine.
By adding some key words to your website’s index and/or keyword tags, Google can better determine the content on your site and assign importance to each section. This helps promote your individual sections and websites linked from yours!
LOOK FOR LACKLUSTER CONTENT
Recent studies show that your chances of someone engaging with an advertisement or web page drop as content gets more complicated, longer, and/or denser.
Content length, density, and complexity all play a role in whether or not you will get something from reading material. More content means longer it takes to read through the materials, and therefore less engagement.
Furthermore, very complex content may put off users who do not have the time to devote to it. It might even make them feel overwhelmed!
Ads are designed to grab attention, but too much going on can take away from that. Users want their ads to be short and sweet, so check out how yours compare!
DO TIGHT THEMING
When it comes to maximizing adsense content relevance, theme is an important factor. You can make your site look like anyone’s but that will negatively affect engagement and conversions.
Themes should be simple and easy to use for users who are not very creative or experienced in website design. The best themes have intuitive features that most people would know how to use.
Some of the things that could potentially influence the success of your ad campaign include: bounce rate (the percentage of visits made by visitors to the site), time spent on each page, average visit length, conversion rates, etc.
These stats will all vary depending on what you are promoting so make sure to check them!
BLOCK THE BAD ADS
A bad ad is one that does not contribute to your business or your advertising campaign.
A poor advertisement will turn off potential customers, which is opposite of what you want for your business.
Any advertisements with inappropriate content, such as pornography, violence, or blatant self-promotion are considered bad ads. It may also be called junk advertising because it does nothing but distract from the main purpose of the article.
These types of advertisements can hurt your business in several ways. First, people may choose not to visit your website due to the bad advertisement. Second, they could find the advertisement annoying and skip over the important information in the article!
Third, people might give up looking for the same information because they have seen the advert before and did not receive any helpful information. This would then make them come across as less knowledgeable than they actually are!
Ads with less content that appeal to you or no content at all are not effective advertisements. You as the reader will tune out such ads sooner than later.
Content is key to success in advertising. The more interesting, engaging, informative and/or entertaining your audience does not have to read, the better.
As marketers, we must understand how important content is to our business and ourselves as professionals.